
Yesterday saw the Kensington Town Hall fill to capacity with ‘dedicated followers of web design’. I was looking forward to coming away with some downright visionary insights.
Brendan Dawes’ ‘finding your creative vein’ was a nice start, with a play-doh video interface and a tale of mysterious train commuters leaving him little origami swans.
In the ‘designing for web apps’ session Ryan Singer (37signals) gave tips on user interfaces and George Oates (Flickr) ran through the strengths of her favourite web community driven sites. Denise Wilton, responsible for the delightful moo.com, shared her views on finding site character and voice.
Mike Downey (Adobe) gave a short presentation on their new dynamic desktop app builder Apollo.
William Rosen’s presentation was one of my personal favourites, with some great stuff on combining online/offline consumer engagement, such as Cadillac’s Xbox campaign and the innovative VERB yellowball campaign in the US.
The mid conference sessions consisted of Joshua Hirsch (Bigspaceship) and Rei Inamoto (AKQA) showing some of their work and Andy Clarke doing a ‘web wall of cool’ like the one on Top Gear.
Florian Schmitt and Jeff Croft’s pc vs. mac style debate on Flash and CSS/XHTML was entertaining but could have done with a bit more tongue-in-cheek fire and venom (Florian’s ‘retro tech’ site for MTV was certainly a crowd pleaser).
Jon Harris (Microsoft) tried to get us excited about their new Silverlight technology, but the crowd seemed somewhat subdued.
Lastly there was a fun ‘15 things in 15 minutes’ stream of consciousness style presentation by Steve Pearce, and a panel discussion that came closest to tackling the conference’s theme, they could have done with some more time for that one.
The most memorable quote of the day came right at the end “I’m for abolishing institutionalised education” which got quite a few cheers.
The speakers did their best to tackle the theme of the conference, but as the final curtain fell I was half expecting Johnny Rotten to burst on stage – “ever had the feeling you’ve been cheated?”.
That said there was definitely a lot of good stuff going on, but they might want to come up with a more fitting name next year.